The Aroma Of A Perfect Perfume by Taisha Grant
So do you think perfume is about romance, about a nicely wrapped box from–or for–someone you love? When you think of perfume, do you think about the way it makes you feel, about the sensual pleasures of its scent, its color, the way its package is designed? Well, think some more, because perfume is also a business, and its clientele are one among the world’s best-researched markets. There are about eight thousand scents in commercial distribution around the globe, whose composition is carefully protected by those who paid a lot of money to develop them.
Not only are their formulations carefully protected, but they’re well-researched as well to make sure that they appeal to the right markets. Because the perfumes that sell in Asia, don’t sell in the Middle East; Americans like different perfumes than the French. Strong scents don’t seem to sell in Asia, and for that reason a number of manufacturers only distribute eau de toilette. In the Latin countries and the Middle East, people prefer scents that linger. The French are more likely to buy complex, plush, rococo scents; consumers in the US and Canada prefer sporty, innovative perfumes.
While Alain Lorenzo, president of Parfums Givenchy, explained to the New York Times, “The rule of thumb is richer scents are preferred by Latin and black cultures and fresher ones by European cultures,” the lines aren’t at all clear when it seems that vanilla scents sell well in all markets; Hispanic-American women prefer fruity-floral scents. Since each market is different, let’s look at one in particular: Dubai. In 1999, this port of entry into the United Arab Emirates, imported $146 million dollars worth of perfumes and toilet waters.
Just under half (48%) came from France, with significant market share distributed between the USA (12.6%), Italy (6.8%), Switzerland (3%) and Germany (2.8%). France’s domination of this market is telling; because among the 250 regional markets where French perfumes appear, the UAE ranks twelfth. Dubai shoppers prefer designer brands, and leading French perfumers–like Givenchy–will plan to release new scents in Paris and the Gulf, simultaneously; Christian Dior has more than 70 retail outlets across the Gulf Cooperation Council countries (that include Dubai).
France’s significance for Dubai, and Dubai’s significance to France, is unlikely to shift in the near future, even though German exports of perfumes, beauty products, and personal care products have doubled in the past decade. German-manufactured cosmetic, toiletry, and perfumes have achieved a reputation for innovation, quality, and product safety.
About the Author
Taisha Grant writes about BuyBeaty Coupons and Deals and Perfume Emporium Deals and Coupons
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Elizabeth Arden ‘Splendor’ Women’s 4.2-oz Eau De Parfum Spray $15.43 Launched by the design house of Elizabeth Arden, the fragrance Splendor features a soft subtle blend of sweet pea, water lily, magnolia, white musk rosewood and sandalwood. This eau de parfum is available in a 4.2-ounce spray. |
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Chopard Madness Chopard 2.5-oz Eau De Parfum Spray $30.99 Madness Chopard by ChopardEau De Parfum Spray 2.5 ozTop notes: Lychee Rose, Kumquat and Pink Peppercorn |
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Viktor & Rolf ‘Flowerbomb’ Women’s 3.4 oz Eau De Parfum Spray $106.48 Flowerbomb is a feminine eau de parfum sprayFragrance contains a blend of tea, bergamot, freesia, jasmine and rose orchidWomen’s eau de parfum comes in a 3.4-ounce container |
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Dolce & Gabbana Men’s 4.2 oz Eau de Toilette Spray $55.76 Enhance your personal style with a Dolce & Gabbana fragranceMen’s fragrance comes in a 4.2-ounce eau de toilette sprayScent features notes of lemon, orange, lavender, sage, cedar, and tobacco |
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Paul Sebastian Design Women’s 3.4-oz Eau De Parfum Spray $19.94 Design eau de parfum was introduced in 1985 by the design house of Paul Sebastian. This fragrance is available as a 3.4-ounce eau de parfum spray. |
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Gap ‘Heaven’ Women’s 3.4-oz Eau de Toilette Spray (Tester) $13.95 Launched by Gap in 1994, ‘Heaven’ is a feminine fragrance that features a blend of jasmine, lily of the valley, tree moss and musk. This classic women’s eau de toilette is available in a 3.4-ounce spray. |
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Michael Kors ‘Michael Kors’ Women’s 0.5 oz Eau de Parfum Spray $21.76 Michael Kors eau de parfum is a scent for womenPerfume comes in a .5-ounce sprayFeminine fragrance is full of rich, deep florals |
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Jessica McClintock Women’s 3.4 oz Eau de Parfum Spray $24.16 Launched in 1987, ‘Jessica McClintock’ features citrus notes of lemon, with basil, white rose, and white jasmine. This women’s eau de parfum is available in a 3.4-ounce spray. |
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Donna Karan ‘Cashmere Mist’ Women’s 3.4-oz Eau De Toilette Spray $63.45 Cashmere Mist fragrance launched by the design house of Donna Karen features fresh floral jasmine, sandalwood and vanilla. This eau de toilette is available in a 3.4-ounce spray. |
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Sex in the City ‘Sex in the City Love’ Women’s 3.3 oz Eau de Parfum Spray $7.61 Introduced by Sex in the City in 2006, ‘Sex in ihe City Love’ is a floral fragrance. This eau de parfum is available in a 3.3-ounce spray. |
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Dolce and Gabbana ‘Light Blue’ Women’s 3.4-oz Eau De Toilette Spray $66.05 Launched in 2001, Light Blue by Dolce and Gabbana features a feminine blend of granny Smith apple, white rose and musks. This women’s eau de toilette is available in a 3.4-ounce spray. |
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Burberry Brit Women’s 3.3-oz Eau De Toilette Spray $39.85 Burberry Brit by Burberry is a feminine scent recommended for daytime wear. This eau de toilette features a blend of almonds, limes and pears, with soft florals and vanilla. |
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Acqua Di Gio Men’s 1 oz Eau de Toilette Spray $36.99 Acqua Di Gio Eau de Toilette Spray for menMasculine scent features citrus notes, rosemary spiciness, jasmine, and woodFragrance comes in 1-ounce eau de toilette sprayn |
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Issey Miyake ‘L’eau D’issey’ Women’s 3.3 oz Eau de Toilette Spray $58.19 Introduced by Issey Miyake in 1992, Issey Miyake ‘L’eau D’issey’ is a floral aquatic fragrance. This eau de toilette is available in a 3.3-ounce spray. |
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Calvin Klein ‘Euphoria’ Women’s 3.4 oz Eau de Parfum Spray $53 Design house: Calvin Klein’Euphoria launch date: 2005 Eau de parfum comes in a 3.4-ounce spray |
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Boucheron ‘Jaipur Homme’ Men’s 1.7 oz Eau de Parfum Spray $57.09 Put on masculine scents with Jaipur Homme for men by Boucheron Men’s fragrance is available in a 1.7-ounce eau de parfumScented with spicy, fresh florals |
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LAGERFELD ‘Classic’ Men’s 4.2 oz Eau de Toilette Spray $29.13 Fragrance was launched by the design house of LAGERFELD in 1978Classic is a classified as a refined, oriental, woody fragranceMen’s fragrance recommended for evening wear |
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Burberry ‘Burberry’ Women’s 1 oz Eau de Parfum Spray $24.99 Burberry fragrance was launched by the design house of BurberryWomen’s perfume is available in a 1-ounce eau de parfum sprayFeminine scent possesses a blend of peach, apricot, sandalwood, cedar, amber and musk |
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Lanvin ‘Eclat D’Arpege’ Women’s 3.3 oz Eau de Parfum Spray $33.96 Launched in 2002, ‘E’clat D’arpege’ by Lanvin features a feminine blend of romantic florals. This women’s eau de parfum is available in a 3.3-ounce spray. |
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Thierry Mugler ‘Angel’ Women’s 0.8 oz Eau de Parfum Spray $53.7 Angel fragrance was launched by the design house of Thierry MuglerWomen’s perfume is available in a 0.8-ounce eau de parfum sprayFeminine scent possesses a blend of vanilla, sandal and patchouli |
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Jimmy Choo ‘Jimmy Choo’ Women’s 2-oz Eau de Parfum Spray $59.99 Launched by Jimmy Choo in 2010, this fragrance is a modern, fruity chypre with a blend of sweet orange, pear nectar, tiger orchid, Indonesian patchouli and caramel. This women’s eau de parfum is available in a 2-ounce spray. |
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Jessica Simpson ‘Fancy’ Women’s 3.4 oz Eau de Parfum Spray $25.07 Fancy fragrance was created by perfumer Alexis Dadier Women’s fragrance is classified as oriental, vanilla, sexy and feminine Women’s eau de parfum spray comes in a 3.4-ounce spray |
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Azzaro Chrome Men’s 3.4 oz Eau de Toilette Spray (Tester) $27.99 Men’s designer scent introduced in 1996 by the design house of Azzaro Chrome fragrance for men consists of a crisp, tangy citrus scent Scent available as a 3.4-ounce eau de toilette spray |
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Ellen Tracy Eau de Parfum Spray 3.4 Oz $17.73 ELLEN TRACY EAU DE PARFUM SPRAY 3.4 OZ |
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Polo ‘Explorer’ Men’s 4.2 oz Eau de Toilette Spray $60.11 Explorer fragrance was launched by the design house of Polo in 2007 Men’s fragrance is classified as a fresh, woody amber scent Men’s eau de toilette spray was created by Honorine Blanc and Harry Fremont |
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Dolce & Gabbana ‘The One’ Women’s 2.5 oz Eau de Parfum Spray $68.37 Enhance your personal style with an eau de parfum sprayWomen’s fragrance features notes consisting of mandarin, peach, and bergamotBeauty product features lychee, jasmine, muguet, and madonna lily |
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Carlos Santana Women’s 3.4 oz Eau de Parfum Spray $20.99 Fragrance set was launched by the design house of Carlos SantanaWomen’s eau de parfum spray comes in a 3.4-ounce containerFragrance includes a combination of California pear skin and neroli |
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Cluedo ‘Cluedo’ Men’s 3.4 oz Eau de Toilette Spray $7.99 Introduced by Cluedo, ‘Cluedo’ is a refined, fruity fragrance. This eau de toilette is available in a 3.4-ounce spray. |
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Escada ‘Magnetism’ Women’s 2.5 oz Eau de Parfum Spray $40.06 Escada Magnetism was introduced in 2003 by the design house of Escada Women’s fragrance is classified as a sharp and oriental floral aroma Eau de parfum features fresh fruits, leaves, musk, and patchouli |
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Yves Saint Laurent ‘Kouros’ Men’s 1.6 oz Eau de Toilette Spray $35.27 Kouros fragrance was launched by the design house of Yves Saint Laurent in 1981 Men’s fragrance is classified as luxurious, spicy, lavender and amber Men’s eau de toilette spray is a masculine scent |